The best project and the best purchase are not always the same thing. Price, unit and personal horizon can change the answer.
1. Establish the real entry price
Compare the purchase price after all applicable discounts, then include buyer’s stamp duty, financing assumptions, renovation and a realistic holding period. A low quoted price per square foot can still conceal an inefficient layout or weaker unit position.
2. Compare genuine alternatives
Do not compare only with other launches selected by the salesperson. Review nearby resale homes, recently completed projects and launches competing for the same future buyer.
3. Map the supply pipeline
Future competition matters at rental and resale. Consider the number of similar units within the project, nearby projects completing around the same time and future land parcels.
4. Test rental depth
Rental demand should be linked to real tenant groups—employment nodes, schools, hospitals, business parks or transport—not simply a general claim that the unit is “easy to rent”.
5. Define the exit audience
Ask who is likely to buy this exact unit from you. Families, investors and right-sizers value different attributes. A unit with several plausible buyer groups is generally easier to explain later.
6. Select the unit, not just the project
Stack, floor, orientation, privacy, noise, afternoon sun and layout efficiency often determine whether an otherwise good development becomes a good personal purchase.
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